Kerala's First Masterclass of Its Kind

AI in Marketing
& Sales

A hands-on, full-day masterclass for marketing professionals and business owners who want to lead with AI — not follow it. One day. Real tools. Real results.

Coming Soon — Date TBA
9:30 AM – 5:15 PM
Bolgatty Palace, Kochi
View Agenda

Date to be announced · Join the wishlist to be notified first

338
Verified AI Certifications
27+
World-Class Institutions
8+
Years of AI Research
60
Seats Available
Date Coming Soon
27
Days
:
00
Hours
:
00
Mins
:
00
Secs
Join the wishlist to get notified when date is announced
Devadas Rajaram
Devadas Rajaram
AI/ML Educator & Trainer
School of Future Business (SFB)
338
Certifications
27+
Institutions
8+
Years
Saïd Business School, Oxford
AI Governance · AI Foundations · Generative AI
3
IBM
Agentic AI, Generative AI, HR AI
22+
Google
AI Fundamentals, Content Creation, Research
10+
Anthropic
AI Collaboration with Claude · Real-World AI
3
Vanderbilt University
Generative AI Strategic Leader
2
Emory University
What Can AI Do for Marketing?
1
+ 21 More Institutions
Cambridge, Michigan, UC Davis, Kennesaw State…
—
Your Facilitator

The person who cared enough to spend 8 years learning AI so you don't have to

"338 verified certifications from Oxford, Google, Anthropic, IBM, Vanderbilt and 22 other world-class institutions — earned because the world was changing and professionals deserved a guide who had actually done the work."

Devadas Rajaram is the AI/ML Trainer and Educator at School of Future Business. Since 2018, he has pursued a single obsessive mission: understanding artificial intelligence so completely — its theory, its tools, its governance, its ethics — that he can translate it into immediate, practical value for the working professional.

With a Master's degree (Distinction) in International Multimedia Journalism from Newcastle University and a deep background in communication, he brings a rare combination: technical depth in AI paired with the ability to make it clear, compelling, and immediately applicable.

AI & Machine Learning
128
Marketing, Sales & CX
46
Digital Marketing
38
Leadership & Management
30
Business & Entrepreneurship
22
Finance & Accounting
17
Data Science & Analytics
14
Communication & Media
12

Academic Background

2010 – 2011
Newcastle University, UK
MA in International Multimedia Journalism
Graduated with Distinction · Graduate Diploma in Business & Social Sciences
1986 – 1987
Madras Christian College
Post Graduate Diploma in Journalism & Mass Communication
1981 – 1984
University of Calicut
BA in English Language & Literature
📋 Certifications Directly Relevant to This Workshop
What Can AI Do for Marketing?
Emory University
AI for Content Creation
Google
AI for Writing and Communicating
Google
AI for Research and Insights
Google
AI-Powered Business Operations
Starweaver
AI Innovation & Product Strategy
Starweaver
AI Collaboration with Claude
Anthropic
Generative AI for Data Visualization & Storytelling
Coursera
AI for Professional Communication
Kennesaw State
AI Governance
Saïd Business School, Oxford
The Curriculum

6 sessions. 4 deliverables. Immediate results.

Every session is hands-on. You will use the tools live, on your own laptop, on your own real marketing challenges — not hypothetical examples.

01
The AI Gap — Why Your Competitor Is Pulling Ahead

No slides, no theory — a live 11-minute demo where a complete campaign brief (research, personas, messaging, channel plan) is built in real time. You feel the gap between where you are and where the market is moving. This session creates urgency, not just awareness.

ChatGPT-4oClaude
02
Build Your AI Opportunity Audit DELIVERABLE 1

Map every task in your role against three categories: Automate, Augment, or Keep Human. Score each by time saved and ease of implementation. Your Priority Matrix tells you exactly where AI helps your role most — and becomes your implementation roadmap for the full programme.

ChatGPTGoogle Sheets
03
Live Build: AI Content Machine DELIVERABLE 2

Build your Brand Voice Guide in 15 minutes — the layer that makes AI sound like you, not a robot. Then generate a complete multi-channel campaign asset set (LinkedIn, Instagram, email, WhatsApp, Google/Meta ads) from a single brief. Finish with a 10-post content calendar from one topic.

ClaudeChatGPT-4o
04
AI Research & Customer Intelligence DELIVERABLE 3

Set up a Monday morning intelligence brief that answers "what did competitors do last week?" in 4 minutes. Read demand signals in Google Trends before your customers tell you. Run a competitor gap analysis for 3 rivals in 20 minutes using Perplexity AI's real-time engine.

Perplexity AIGoogle TrendsChatGPT
05
Sales Pipeline AI — Lead Scoring & Outreach DELIVERABLE 4

Build a lead scoring model that ranks your CRM by who is most likely to buy this week — no more calling down the list randomly. Then write one personalised outreach email to a real prospect in 12 minutes: references what they actually said or did, gets 4–6× more replies than templates.

ChatGPTLinkedInGoogle Sheets
Schedule

A day designed around depth, not just content

Registration & Morning Tea

Arrive, collect your name badge, and connect over tea and coffee. Write your single biggest marketing pain point on a sticky note at registration — it shapes the day.

Networking
Session 1 — The AI Gap: Why Your Competitor Is Pulling Ahead

No introduction, no slides — a live 11-minute build of a complete campaign brief from a volunteer's real brief. See the gap between manual work and AI output in real time. Understand what's already happening in Kochi and Calicut businesses.

Session 1 of 5
Session 2 — Build Your AI Opportunity Audit

List your 10 most time-consuming weekly tasks. Score each: Automate, Augment, or Keep Human. Use ChatGPT to validate your scores and get tool recommendations. Leave with a personalised Priority Matrix — your implementation roadmap.

Session 2 of 5 · Deliverable 1
Tea Break
Break
Session 3 — Live Build: AI Content Machine

First, solve the "sounds like AI" problem with a Brand Voice Guide built in 15 minutes using Claude. Then: one brief generates a complete multi-channel campaign (LinkedIn, Instagram, email, WhatsApp, ads) in 90 seconds. Finish with a 10-post content calendar from a single topic.

Session 3 of 5 · Deliverable 2
Lunch — Structured Table Networking

Sit-down lunch. Each table shares one thing from the morning they will use tomorrow. Deliberately cross-industry seating — the connections you make here are as valuable as the sessions.

Networking
Session 4 — AI Research & Customer Intelligence

Set up your Monday morning intelligence system: Google Trends rising queries as a 90-day crystal ball, Perplexity AI for real-time market briefs, and a competitor gap analysis for 3 rivals — all in 60 minutes. Designed to run weekly in 4 minutes from next Monday.

Session 4 of 5 · Deliverable 3
Session 5 — Sales Pipeline AI: Lead Scoring & Outreach

Build a lead scoring model that ranks your CRM by who to call today. Then write one personalised outreach email — referencing what your prospect actually said or did — ready to send tonight. The "dead lead" demo opens this session and wakes up the room.

Session 5 of 5 · Deliverable 4
Tea Break
Break
Open Q&A & 1-on-1 Conversations

Devadas stays on the floor. Bring your specific challenge, your hesitation, or your colleague's brief. Every question answered personally. The workshop ends when the last person leaves.

Open Floor
Investment

One day. Transformative results.

Date Coming Soon
Pricing Will Be Announced

We've postponed the workshop to ensure we bring you the best possible experience. Join our wishlist to be the first to know when the new date and pricing are announced.

✦ Full-day masterclass (9:30 AM – 5:15 PM)
✦ Hands-on sessions with 12+ AI tools
✦ Printed workbook & AI toolkit guide
✦ Networking breakfast & sit-down lunch
✦ Certificate of Completion (SFB)
✦ 30-day implementation roadmap
✦ SFB alumni community access

Wishlist members get priority access & early-bird pricing when the date is confirmed

Bolgatty Palace, Kochi
Bolgatty Palace, Kochi
The Venue

Bolgatty Palace, Kochi

Kerala's most iconic heritage venue. Built in 1744, now a Kerala Tourism property on Bolgatty Island — a fitting setting for a day that will redefine how you work.

📍
Address
Bolgatty Palace & Island Resort
Mulavukad, Kochi, Kerala — 682504
📅
Date & Time
Coming Soon — Date TBA
Date will be announced — join wishlist to be notified
🚗
Getting There
Ferry from High Court Jetty (5 min)
Cab drop available directly at island entrance
🎟️
Capacity
Maximum 60 seats
Intimate setting — every seat is a front-row seat
Why SFB

Not a seminar. Not theory. Not a recording.

🎯
Role-specific, not generic

Every AI tool and use-case taught is specifically relevant to marketing and sales professionals — not a one-size-fits-all AI overview.

🛠️
Hands-on, not theoretical

You will use 12+ AI tools live during the day. You will leave with work you actually created — not slides you might look at later.

🎓
World-class credentials

Your facilitator holds 338 verified AI certifications from Oxford, Google, Anthropic, IBM, and 23 other global institutions. The knowledge in this room is unmatched in Kerala.

🏛️
Premium setting

Bolgatty Palace isn't just a venue — it's a statement that the day matters. Small group, professional atmosphere, exceptional hospitality.

🤝
The room you need to be in

CMOs, founders, digital heads, and marketing managers in one intimate setting. The connections you make here are worth as much as the curriculum.

🚀
A gateway to more

Attendees get priority access to SFB's upcoming 10-week AI cohort programs — the most comprehensive AI upskilling available for Indian professionals.

Coming Soon · Bolgatty Palace · Kochi

Don't watch the AI revolution happen to your industry. Lead it.

60 seats. One day. The knowledge that changes how you work. Kerala's first AI in Marketing & Sales masterclass — with one of India's most credentialed AI educators.

Date to be announced · Be first to know · Limited seats